01204nam a2200205Ia 4500 CTU_231183 210402s9999 xx 000 0 und d 825000 659.1 C648 Clow, Kenneth E. Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack Harlow, England Pearson 2018 ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-life situations. Truyền thông trong tiếp thị,Communication in marketing vtbtruc Trung tâm Học liệu Trường Đại học Cần Thơ