01294nam a2200205Ia 4500 CTU_231221 210402s9999 xx 000 0 und d 338.7 E92 Evans, David S. Matchmakers : The new economics of multisided platforms David S. Evans, Richard Schmalensee Boston Harvard Business Review Press 2016 In 'Matchmakers,' David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and 'Matchmakers'--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world". Kinh doanh trên nền tảng đa diện,Multi-sided platform businesses vtbtruc Trung tâm Học liệu Trường Đại học Cần Thơ