rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Leading digital
  title info:
    sub title: Turning technology into business transformation
  title info: title
  name:
    name part: Westerman, George
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: Harvard Business Review Press
    date issued: 2014
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.
  note: George Westerman, Didier Bonnet, Andrew McAfee
  subject:
    topic: Công nghệ thông tin,Kế hoạch tổ chức,Information technology,Strategic planning
  subject:
    topic: Quản lí,Management
  classification: 658.4
  classification: W527
  record info:
    record creation date: 210402
    record identifier: CTU_231231