01494nam a2200205Ia 4500 CTU_231235 210402s9999 xx 000 0 und d 658.406 A628 Anthony, Scott D. Dual transformation : How to reposition today's business and create the future Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson Boston, Massachusetts Harvard Business Review Press 2017 In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. Tái cấu trúc (quản lý),Reengineering (management) dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ