Cita APA

Reichheld, F. (2011). The ultimate question 2.0: How net promoter companies thrive in a customer-driven world. Boston, Mass: Harvard Business Press.

Chicago Style Citation

Reichheld, Fred. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-driven World. Boston, Mass: Harvard Business Press, 2011.

Cita MLA

Reichheld, Fred. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-driven World. Boston, Mass: Harvard Business Press, 2011.