01768nam a2200205Ia 4500 CTU_231265 210402s9999 xx 000 0 und d 658 C554 Christensen, Clayton M. The innovator's dilemma : When new technologies cause great firms to fail Clayton M. Christensen Boston, Massachusetts Harvard Business Review Press 2013 In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership--or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on "disruptive technology," Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time--and one no savvy manager or entrepreneur should be without Quản lý công nghiệp,Industrial management dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ