01052nam a2200217Ia 4500 CTU_231301 210402s9999 xx 000 0 und d 658.802 S121 Sachs, Jonah Winning the story wars : Why those who tell--and live--the best stories will rule the future Jonah Sachs Boston, Mass. Harvard Business Review Press 2012 Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them. Tiếp thị,Marketing Khía cạnh xã hội,Social aspects dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ