01231nam a2200217Ia 4500 CTU_231308 210402s9999 xx 000 0 und d 658.834 M183 Madsbjerg, Christian The moment of clarity : Using the human sciences to solve your toughest business problems Christian Madsbjerg, Mikkel B. Rasmussen Boston, Massachusetts Harvard Business Review Press 2014 Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. Quản trị,Management Khía cạnh tâm lý,Psychological aspects dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ