00896nam a2200193Ia 4500 CTU_231370 210402s9999 xx 000 0 und d 658.4 K49 Kim, W. Chan Red ocean traps W. Chan Kim, Renée Mauborgne Boston, Massachusetts Harvard Business Review Press 2017 Red Ocean Traps shows that managers' mental models--ingrained assumptions about the way the world works--undermine attempts to make market-creating strategic moves that unlock blue oceans. Kim and Mauborgne provide a framework that reveals the assumptions managers make in creating new markets that keep their efforts tethered to existing overcrowded industries (red oceans). Lãnh đạo,Leadership dqhieu Trung tâm Học liệu Trường Đại học Cần Thơ