01112nam a2200205Ia 4500 CTU_231477 210402s9999 xx 000 0 und d 658.56 P649 Pine, B. Joseph The experience economy Competing for customer time, attention, and money Joseph Pine II and James H. Gilmore. Boston, Massachusetts Harvard Business Review Press 2011 Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic Đa dạng hóa trong công nghiệp.,Diversification in industry. tttuyen Trung tâm Học liệu Trường Đại học Cần Thơ