01073nam a2200217Ia 4500 CTU_231641 210402s9999 xx 000 0 und d 2827200 394.26068 F418 Festival & special event management Johnny Allen ... [et al.] Milton, Qld John Wiley & Sons Australia 2011 The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference. Lễ hội,Festivals Quản lý,Management Úc,Australia nthai Trung tâm Học liệu Trường Đại học Cần Thơ