01390nam a2200217Ia 4500 CTU_232006 210402s9999 xx 000 0 und d 2476500 658.8​09​3321 S635 Smajlović, Ermina Bank marketing : A strategic approach to management using 7Ps Ermina Smajlović Germany LAP LAMBERT Academic Publishing 2015 Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies. Tiếp thị ngân hàng,Bank marketing nthai Trung tâm Học liệu Trường Đại học Cần Thơ