01682nam a2200205Ia 4500 CTU_232855 210402s9999 xx 000 0 und d 658.85 Th502 Lưu, Tiến Thuận Giáo trình quản trị bán hàng Lưu Tiến Thuận, Nguyễn Tri Nam Khang Cần Thơ Nxb. Đại học Cần Thơ 2017 Nội dung giáo trình được bố cục thành 7 chương. Trong đó, chương 1 khái quát về bán hàng và quản lý đội ngũ bán hàng; chương 2 trình bày quản lý cơ hội bán hàng; chương 3 thảo luận về việc quản lý mối quan hệ và sự tương tác với khách hàng; chương 4 cung cấp cách thức tổ chức đội ngũ và lập kế hoạch bán hàng; chương 5 vận hành tổ chức bán hàng; chương 6 phân tích chính sách thù lao với đội ngũ bán hàng; và chương 7 thảo luận việc đánh giá kết quả làm việc của đội ngũ bán hàng. Với các nội dung trên, tiến sĩ Lưu Tiến Thuận chịu trách nhiệm biên soạn chương 1, chương 4, chương 5, và chương 6. Ngoài ra, tiến sĩ Lưu Tiến Thuận kết hợp với thạc sĩ Nguyễn Tri Nam Khang cùng biên Quản lý bán hàng,Sales Management Ngà,Hải Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ