rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Các nhân tố ảnh hưởng đến giá trị thương hiệu của Ngân hàng Nông nghiệp và Phát triển Nông thôn Việt Nam
  title info:
    sub title: Luận văn cao học ngành. Quản trị Kinh doanh
  title info: title
  name:
    name part: Lương, Trần Phong
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Cần Thơ
    publisher: Trường Đại học Cần Thơ
    date issued: 2020
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Nghiên cứu Các nhân tố ảnh hưởng đến giá trị thương hiệu ngân hàng nông nghiệp và phát triển nông thôn Việt Nam được thực hiện từ tháng 3 đến tháng 6 năm 2019. Để đánh giá giá trị thương hiệu Agribank tác giả đã tiến hành xây dựng thang đo cho các nhân tố ảnh hưởng đến giá trị thương hiệu Agribank dựa trên mô hình giá trị thương hiệu của David Aaker (1991). Sử dụng phương pháp so sánh, thống kê mô tả, phân tích hệ số Cronbach's Alpha, phân tích nhân tố khám phá EFA và phân tích hồi quy.
  note: Lương Trần Phong ; Lưu Thanh Đức Hải (Cán bộ hướng dẫn)
  subject:
    topic: Banks and banking,Ngân hàng và nghiệp vụ ngân hàng
  classification: 332.1
  classification: Ph431
  record info:
    record creation date: 210402
    record identifier: CTU_233045