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  <controlfield tag="008">210402s9999    xx            000 0 und d</controlfield>
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   <subfield code="b">Đ312</subfield>
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   <subfield code="a">Trương, Quốc Định</subfield>
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   <subfield code="a">Giáo trình thương mại điện tử</subfield>
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   <subfield code="c">Trương Quốc Định (Chủ biên)</subfield>
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   <subfield code="a">Cần Thơ</subfield>
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   <subfield code="b">Nxb. Đại học Cần Thơ</subfield>
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   <subfield code="c">2020</subfield>
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   <subfield code="a">Giáo trình này nhằm cung cấp cho người đọc các kiến thức tổng quan về TMĐT thông qua việc tóm lược tình hình phát triển TMĐT trên thế giới cũng như ở Việt Nam trong những năm gần đây. Để giúp người đọc có cái nhìn khái quát, sự hiểu biết thấu đáo hơn về TMĐT, chúng tôi đã tổng hợp, phân tích các khía cạnh ảnh hưởng đến sự phát triển của TMĐT, các mô hình TMĐT trong đó đặc biệt lưu ý đến các mô hình phát triển mạnh ở Việt Nam như B2C (Business-to-Consumer) và C2C (Consumer-to-Consumer). Đối tượng phục vụ chính của quyển giáo trình này là sinh viên bậc đại học các chuyên ngành CNTT, vì thế các kỹ thuật và công cụ phát triển nhanh một hệ thống TMĐT sẽ là nội dung quan trọng tiếp theo được truyền tải, bao gồm các yêu cầu cần tuân thủ đối với một hệ thống TMĐT; lựa chọn giải pháp, kỹ thuật xây dựng các website TMĐT; phương pháp phát triển, tích hợp dựa trên nền tảng các hệ quản trị nội dung mã nguồn mở.</subfield>
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   <subfield code="a">Electronic commerce,Thương mại điện tử</subfield>
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   <subfield code="i">Tuyến</subfield>
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   <subfield code="a">Tuyến</subfield>
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   <subfield code="a">Trung tâm Học liệu Trường Đại học Cần Thơ</subfield>
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