01069nam a2200193Ia 4500 CTU_23720 210402s9999 xx 000 0 und d 658.812 P424 Peppers, Don The one to one future : Building relationships one customer at a time Don Peppers , Martha Rogers New York Currency Doubleday Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit Consumers' preferences,Customer relations,Market segmentation,Sales promotion Phượng, 980513 Trung tâm Học liệu Trường Đại học Cần Thơ