00931nam a2200217Ia 4500 CTU_23773 210402s9999 xx 000 0 und d 311000 658.4 B328 Bateman, Thomas S Management : Building competitive advantage Thomas S Bateman, Scott A Snell Chicago Irwin 1996 This text is organized around four themes: cost, quality, speed and innovation. It has been updated with current business examples and management research and includes coverage of NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. The book places greater emphasis on entrepreneurship and small businesses and contains 42 new experiential exercises Management Phượng, H. Mai Trung tâm Học liệu Trường Đại học Cần Thơ