01410nam a2200205Ia 4500 CTU_23786 210402s9999 xx 000 0 und d 381.41094 F686 Food and agribusiness marketing in Europe Matthew Meulenberg, editor New York International Business 1993 This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. Agricultural industries,Farm produce,Food industry and trade Case studies,Marketing,Case studies,Case studies Europe,Europe,Europe Phượng, Hải Trung tâm Học liệu Trường Đại học Cần Thơ