00999nam a2200229Ia 4500 CTU_238689 210402s9999 xx 000 0 und d 151000 658.827 W373 Weber, Daryl Sự quyến rũ của thương hiệu = Brand seduction: how neuroscience can help marketers build memorable brands Daryl Weber ; Đặng Thùy Linh (dịch) Hà Nội Hồng Đức 2018 Sách gồm 3 phần trình bày mối liên kết giữa não bộ và thương hiệu, mô hình mới cho thương hiệu và xây dựng thương hiệu có sức quyến rũ. Branding (Marketing),Xây dựng thương hiệu (Tiếp thị) Psychological aspects,Khía cạnh tâm lý Hải Trung tâm Học liệu Trường Đại học Cần Thơ