01293nam a2200217Ia 4500 CTU_238842 210402s9999 xx 000 0 und d 95000 658.872 K55 Kingsnorth, Simon Hoạch định chiến lược marketing kỹ thuật số : Phương pháp tiếp cận tích hợp với marketing trực tuyến = Digital marketing strategy Simon Kingsnorth ; Nguyễn Thị Lan Hương (dịch) Hà Nội Bách khoa Hà Nội 2020 Phân tích và đưa ra 9 chiến lược, phương pháp trong tiếp cận tích hợp với marketing trực tuyến: điều chỉnh chiến lược kinh doanh, rào cản và những cân nhắc, lập kế hoạch, trải ngiệm người dùng và sự chuyển đổi, quản lý quan hệ và giữ chân khách hàng, cá nhân hoá thực sự, dịch vụ khách hàng, phân tích và báo cáo, trình bày chiến lược Tiếp thị qua mạng,Internet marketing nthai Trung tâm Học liệu Trường Đại học Cần Thơ