01286nam a2200217Ia 4500 CTU_32177 210402s9999 xx 000 0 und d 426000 658.848 C998 Czinkota, Michael R. International marketing Michael R Czinkota, Ilkka A Ronkainen Fort Worth Dryden Press c1998 The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activities. The book also discusses strategy and marketing management issues most relevant to the expanded global operations of multinational corporations. Finally, the book addresses transitions in international marketing International business enterprises,International economic relations,Export marketing,Tiếp thị xuất khẩu,Quan hệ kinh tế quốc tế,Doanh nghiệp kinh doanh quốc tế Management,Quản lý Minh, 990724, ltrhieu Trung tâm Học liệu Trường Đại học Cần Thơ