00965nam a2200229Ia 4500 CTU_32180 210402s9999 xx 000 0 und d 375000 658.8 H982 Hutt, Michael D. Business marketing management : A strategic view of industrial and organizational markets Michael D. Hutt, Thomas W. Speh Orlando, Florida Dryden Press 1998 The book presents a clear, timely, and intersting examination of business marketing management. It provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of provocative discussion questions Business,Marketing Management,Management Minh, 990724 Trung tâm Học liệu Trường Đại học Cần Thơ