00968nam a2200217Ia 4500 CTU_32221 210402s9999 xx 000 0 und d 392000 658.8 C563 Churchill, Gilbert A Marketing research : Methodological foundations Gilbert A. Churchill, Jr. Orlando, Florida Dryden Press 1999 This is a textbook for the introductory sequence in marketing research at either the undergraduate or the graduate level. Among the changes in this edition (fifth was 1991) are an increased emphasis on the international aspects of marketing, on marketing research in service settings, and on marketing to organizational buyers. More than 25% of the cases are new and another 30% have been revised Marketing research Minh,H. Mai Trung tâm Học liệu Trường Đại học Cần Thơ