Shimp, T. A. (1997). Advertising promotion, and supplemental aspects of intehrated marketing communications. Orlando, Florida: Dryden Press.
Dyfyniad Arddull ChicagoShimp, Terence A. Advertising Promotion, and Supplemental Aspects of Intehrated Marketing Communications. Orlando, Florida: Dryden Press, 1997.
Dyfyniad MLAShimp, Terence A. Advertising Promotion, and Supplemental Aspects of Intehrated Marketing Communications. Orlando, Florida: Dryden Press, 1997.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.