Cita APA

Shimp, T. A. (1997). Advertising promotion, and supplemental aspects of intehrated marketing communications. Orlando, Florida: Dryden Press.

Chicago Style Citation

Shimp, Terence A. Advertising Promotion, and Supplemental Aspects of Intehrated Marketing Communications. Orlando, Florida: Dryden Press, 1997.

Cita MLA

Shimp, Terence A. Advertising Promotion, and Supplemental Aspects of Intehrated Marketing Communications. Orlando, Florida: Dryden Press, 1997.