Shimp, T. A. (1997). Advertising promotion, and supplemental aspects of intehrated marketing communications. Orlando, Florida: Dryden Press.
Chicago ZitierstilShimp, Terence A. Advertising Promotion, and Supplemental Aspects of Intehrated Marketing Communications. Orlando, Florida: Dryden Press, 1997.
MLA ZitierstilShimp, Terence A. Advertising Promotion, and Supplemental Aspects of Intehrated Marketing Communications. Orlando, Florida: Dryden Press, 1997.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.