Shimp, T. A. (1997). Advertising promotion, and supplemental aspects of intehrated marketing communications. Orlando, Florida: Dryden Press.
Čikaški stil citiranjaShimp, Terence A. Advertising Promotion, and Supplemental Aspects of Intehrated Marketing Communications. Orlando, Florida: Dryden Press, 1997.
MLA način citiranjaShimp, Terence A. Advertising Promotion, and Supplemental Aspects of Intehrated Marketing Communications. Orlando, Florida: Dryden Press, 1997.
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