00943nam a2200217Ia 4500 CTU_35306 210402s9999 xx 000 0 und d 48000 658.83 L941 Luck, David Jonson Nghiên cứu marketing = Marketing research David J Luck, Ronald S Rubin ; Phan Văn Thăng, Nguyễn Văn Hiến (Lược dịch và biên soạn) Hà Nội Thống Kê 1998 Những vấn đề cơ bản về nghiên cứu Marketing, mục tiêu, kế hoạch nghiên cứu, thực hiện thu thập dữ liệu, xử lý, phân tích dữ liệu, trình bày và theo dõi kết quả. Marketing research,Nghiên cứu thị trường Năm Trung tâm Học liệu Trường Đại học Cần Thơ