00984nam a2200229Ia 4500 CTU_39308 210402s9999 xx 000 0 und d 105000 658.8 K87/T.1 Kotler, Philip Những nguyên lý tiếp thị = Principles of marketing Philip Kotler; Dịch giả: Trần Văn Chánh ...[et al.] Hà Nội Thống Kê 2000 Tìm hiểu tiếp thị, tổ chức tiến trình hoạt động tiếp thị, phân tích các cơ may thị trường, lựa chọn các thị trường trọng điểm. Triển khai phối thực tiếp thị, quản trị nổ lực tiếp thị, mở rộng tiếp thị. Managerial economics,Marketing Management Năm Trung tâm Học liệu Trường Đại học Cần Thơ