00996nam a2200205Ia 4500 CTU_40529 210402s9999 xx 000 0 und d 28000 658.8 N104 Trần, Ngọc Nam Marketing du lịch Trần Ngọc Nam Đồng Nai Nxb. Đồng Nai 2000 Sách trình bày tổng quan về Marketing và Marketing du lịch. Tìm hiểu về sản phẩm và dịch vụ du lịch, giá cả, hệ thống phân phối, thiết lập kế hoạch, chiêu thị, tổ chức bộ phận Marketing và quản trị lực lượng bán hàng, tiến hành bán hàng, bán sản phẩm ở khách sạn nhà hàng, dịch vụ trọn gói chương trình du lịch Service industries,Tourism H.Mai Trung tâm Học liệu Trường Đại học Cần Thơ