http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Quản trị marketing trong doanh nghiệp
Sách trình bày các quan điểm quản trị kết hợp giữa phân tích và tổng hợp, có tính thực tiễn, phù hợp với thực tiễn Việt Nam. Sách nhấn mạnh vào các hoạt động có tính logic chặt chẽ của quá trình quản trị marketing của doanh nghiệp từ: hoạch định các chiến lược, sách lược đến tổ chức thực hiện và kiểm tra.
commerce,commerce,distribution ( economic theory ),marketing