McCarthy, E. J. (1978). Basic marketing: A managerial approach. Homewood, Illinois: Richard D. Irwin.
Čikaški stil citiranjaMcCarthy, E Jerome. Basic Marketing: A Managerial Approach. Homewood, Illinois: Richard D. Irwin, 1978.
MLA način citiranjaMcCarthy, E Jerome. Basic Marketing: A Managerial Approach. Homewood, Illinois: Richard D. Irwin, 1978.
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