Style de citation APA

McCarthy, E. J. (1978). Basic marketing: A managerial approach. Homewood, Illinois: Richard D. Irwin.

Style de citation Chicago

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. Homewood, Illinois: Richard D. Irwin, 1978.

Style de citation MLA

McCarthy, E Jerome. Basic Marketing: A Managerial Approach. Homewood, Illinois: Richard D. Irwin, 1978.

Attention : ces citations peuvent ne pas être correctes à 100%.