01216nam a2200217Ia 4500 CTU_40749 210402s9999 xx 000 0 und d 658.8 A139 Abel, Derek F. Strategic market planning : Problems and analytical approaches Derek F Abel, John S Hammond Englewood, New Jersey Prentice-Hall 1979 The major parts to this book deal with analytical prerequisites for planning, including ways to analyze customers, competitors, environmental trends, market characteristics, company capabilities, and cost dynamics; formal strategicplanning methods including portfolio analysis, market attractiveness-business assessment, and the PIMS ( Profit Impact of Market Strategy ) programs; and creative and managerial aspects of planning, includes ways to creatively define ans segment the business, the human side of planning, and ways to actualyy implement planning and prepare a strategic market plan. Marketing management,Marketing management Cases studies Minh, 010328 Trung tâm Học liệu Trường Đại học Cần Thơ