00921nam a2200205Ia 4500 CTU_40755 210402s9999 xx 000 0 und d 658.8 B928 Buell, Victor P Marketing management in action Victor P Buell New York McGrawHill 1966 The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also describes the four avenues of growth available to any company and discusses the advantages and disadvantages of each. Marketing Management Minh, H.Mai Trung tâm Học liệu Trường Đại học Cần Thơ