rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing management in action
  title info: title
  name:
    name part: Buell, Victor P
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: New York
    publisher: McGrawHill
    date issued: 1966
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: The book outlines the scope and functions of the marketing manager's job, his place in the corporate, organization, his authority and his relationships. It illustrates how the management tools of organization, planning, direction and control are applied to the marketing sutuation. The book also describes the four avenues of growth available to any company and discusses the advantages and disadvantages of each.
  note: Victor P Buell
  subject:
    topic: Marketing
  subject:
    topic: Management
  classification: 658.8
  classification: B928
  record info:
    record creation date: 210402
    record identifier: CTU_40755