00898nam a2200205Ia 4500 CTU_40785 210402s9999 xx 000 0 und d 658.87 M357 Marquardt, Raymond A Retail management: Satisfaction of consumer needs Raymond A Marquardt, James C Makens, Robert G Roe Hinsdale, Illinois Dryen Press 1975 This book presents a discussion of the process of the continuous chice of appropriate alternatives. It provides the reader with more than a descriptive view of retailing by using marketing analysis to obtain the "why" and "how," in addition to the "what," of retailing. commerce,managerial economics,middle managers,retail trade management Minh, 010405 Trung tâm Học liệu Trường Đại học Cần Thơ