00799nam a2200193Ia 4500 CTU_40851 210402s9999 xx 000 0 und d 659.1 W951 Wright, John S. Advertising John S. Wright, Daniel S. Warner New York McGraw-Hill 1966 Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising. Advertising Minh, 010412 Trung tâm Học liệu Trường Đại học Cần Thơ