00895nam a2200205Ia 4500 CTU_40900 210402s9999 xx 000 0 und d 11.50 658.8 L666 Levitt, Theodore Marketing for business growth Theodore Levitt New York McGraw-Hill 1974 The book talks about three generalk topics: how to think about and get more from the products, people, and resources; how to think sensibly about and get innovation and imitation in marketing; and how to think about marketing's claim on company resources relative to other considerations which must go into charting the purposes and managing the various functions of the whole organization. Marketing Minh, H.Mai Trung tâm Học liệu Trường Đại học Cần Thơ