01052nam a2200217Ia 4500 CTU_42269 210402s9999 xx 000 0 und d 674000 658.05 B534 Berry, Michael J. A. Mastering data mining : The art and science customer relationship management Michael J. A. Berry, Gordon S. Linoff New York John Wiley & Sons 2000 The book offers a case study-based guide to best practices in commercial data mining. After providing the fundamental principles of data mining and customer relationship management, the authors of this book share the lessons they have learned trough a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailling, and telecommunications. Customer relations,Customer services Minh, Hải Trung tâm Học liệu Trường Đại học Cần Thơ