01159nam a2200217Ia 4500 CTU_42445 210402s9999 xx 000 0 und d 60000 658.8 K87 Kotler, Philip Marketing căn bản = Marketing essentials Philip Kotler ; Phan Thăng dịch Hà Nội Thống Kê 1999 Sách trình bày những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các doanh nghiệp và hành vi của người mua nhân doanh doanh nghiệp. Phân khúc thị trường, những vấn đề về hàng hoá, sản phẩm, tiêu thụ sản phẩm. Các dịch vụ marketing Marketing Minh, H.Mai Trung tâm Học liệu Trường Đại học Cần Thơ