00910nam a2200217Ia 4500 CTU_42956 210402s9999 xx 000 0 und d 658.8 P939 Preston, Lee E Markets and marketing : An orientation Lee E Preston [Glenview, Ill.] Scott, Foresman [1970] The book provides the character and role of marketing activity in the economy and in the firm. It attemps to provide a framework for collecting and sorting out these random experiences and observations, and a basis for systematically gathering new ones, so that significant elements can be identified and analyzed and inferences and implications brought out. Marketing,Markets Reasearch Minh, H.Mai Trung tâm Học liệu Trường Đại học Cần Thơ