Kotler, P. (1967). Marketing management: Analysis, planning, implementation and control. Englewood Cliffs, N J: Prentice-Hall.
Citación estilo ChicagoKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Englewood Cliffs, N J: Prentice-Hall, 1967.
Cita MLAKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. Englewood Cliffs, N J: Prentice-Hall, 1967.
Precaución: Estas citas no son 100% exactas.