एपीए उद्धरण

William F. Arens. (1996). Contemporary advertising. Chicago: Irwin.

शिकागो स्टाइल उद्धरण

William F. Arens. Contemporary Advertising. Chicago: Irwin, 1996.

एमएलए उद्धरण

William F. Arens. Contemporary Advertising. Chicago: Irwin, 1996.