David W. Cravens. (1999). Strategic marketing management cases. Boston, MA: McGraw-Hill.
Chicago Style CitationDavid W. Cravens. Strategic Marketing Management Cases. Boston, MA: McGraw-Hill, 1999.
MLA CitationDavid W. Cravens. Strategic Marketing Management Cases. Boston, MA: McGraw-Hill, 1999.
Warning: These citations may not always be 100% accurate.