00834nam a2200205Ia 4500 CTU_59203 210402s9999 xx 000 0 und d 23000 658.827 R559 Al Ries 22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế The 22 immutable laws of branding : How to build a product or service into a world-class brand Al Ries và Laura Ries; Phan Đình Quyền, Nguyễn Văn Chu và Đinh Tiên Minh biên dịch H. Thống Kê 2003 product management,brand name products Minh Trung tâm Học liệu Trường Đại học Cần Thơ