John, M. J. S. (1994). Advertising and the promotion industry. New York: Prentice-Hall.
Chicago ZitierstilJohn, Maggie Jo St. Advertising and the Promotion Industry. New York: Prentice-Hall, 1994.
MLA ZitierstilJohn, Maggie Jo St. Advertising and the Promotion Industry. New York: Prentice-Hall, 1994.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.