Style de citation APA

John R. Rossiter. (1997). Advertising communications & promotion management. Boston: McGraw-Hill.

Style de citation Chicago

John R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.

Style de citation MLA

John R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.

Attention : ces citations peuvent ne pas être correctes à 100%.