John R. Rossiter. (1997). Advertising communications & promotion management. Boston: McGraw-Hill.
Trích dẫn kiểu ChicagoJohn R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.
MLA CitationJohn R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.
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