APA Citation

John R. Rossiter. (1997). Advertising communications & promotion management. Boston: McGraw-Hill.

Chicago Style Citation

John R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.

MLA Citation

John R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.

Warning: These citations may not always be 100% accurate.