John R. Rossiter. (1997). Advertising communications & promotion management. Boston: McGraw-Hill.
Chicago Style aipamenaJohn R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.
MLA aipamenaJohn R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.