John R. Rossiter. (1997). Advertising communications & promotion management. Boston: McGraw-Hill.
Chicago Style CitationJohn R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.
Cita MLAJohn R. Rossiter. Advertising Communications & Promotion Management. Boston: McGraw-Hill, 1997.
Atenció: Aquestes cites poden no estar 100% correctes.