APA Citation

Kassarjian, H. H. (1973). Perspectives in consumer behavior. Illinois: Scott, Foresman and Company.

Chicago Style Citation

Kassarjian, Harold H. Perspectives in Consumer Behavior. Illinois: Scott, Foresman and Company, 1973.

MLA Citation

Kassarjian, Harold H. Perspectives in Consumer Behavior. Illinois: Scott, Foresman and Company, 1973.

Warning: These citations may not always be 100% accurate.