00754nam a2200205Ia 4500 CTU_74581 210402s9999 xx 000 0 und d 68000 658.827 H144 Haig, Matt Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại = The truth about the 100 biggest branding mistakes of all time Matt Haig, Brand Failures nguyên tác Tp.Hồ Chí Minh Tổng hợp Tp.Hồ Chí Minh 2004 Industrial management,Brand name products,Product management Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ