APA Citation

Shumann, P. (1994). Innovate!: Straight path to quality, customer, delight, and competitive advantage. NewYork: McGraw Hill.

Chicago Style Citation

Shumann, Paul. Innovate!: Straight Path to Quality, Customer, Delight, and Competitive Advantage. NewYork: McGraw Hill, 1994.

MLA Citation

Shumann, Paul. Innovate!: Straight Path to Quality, Customer, Delight, and Competitive Advantage. NewYork: McGraw Hill, 1994.

Warning: These citations may not always be 100% accurate.