Shumann, P. (1994). Innovate!: Straight path to quality, customer, delight, and competitive advantage. NewYork: McGraw Hill.
Citación estilo ChicagoShumann, Paul. Innovate!: Straight Path to Quality, Customer, Delight, and Competitive Advantage. NewYork: McGraw Hill, 1994.
Cita MLAShumann, Paul. Innovate!: Straight Path to Quality, Customer, Delight, and Competitive Advantage. NewYork: McGraw Hill, 1994.
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